Develop Market Knowledge: Think Bigger & Sharper
Overview
To lead strategically, finance professionals must look beyond internal metrics and understand the external forces shaping their business. Develop Market Knowledge: Think Bigger & Sharper helps finance leaders expand their commercial lens by connecting market trends, industry shifts, and external drivers to internal decision-making. Through real-world scenarios and practical tools, participants will learn to source market intelligence, anticipate risks, and identify opportunities—strengthening their influence in strategic conversations and enhancing their impact across the organization.
Learning Objectives:
After completing this course, participants will be able to:
- Identify reliable sources of external market intelligence relevant to finance decision-making.
- Recognize key market signals and trends that can influence business strategy.
- Select techniques to connect market factors to internal financial outcomes.
- Distinguish between internal assumptions and externally validated data in decision-making.
- Determine how to position market insight in executive-level strategic discussions.
This course includes practical exercises, mentor insights, and scenario-based questions to reinforce learning and ensure participants can apply key concepts in real-world finance leadership situations. Upon successful completion, participants will receive a CPD-accredited certificate.
Lessons:
Lesson 1: Expanding Your Strategic Lens
Develop commercial awareness to anticipate change, understand market dynamics, and lead financial decisions with strategic foresight.
Lesson 2: Building Your Market Knowledge Toolkit
Turn insight into action by using external benchmarks and non-financial data to strengthen your analysis, sharpen strategy, and boost your commercial credibility.
Lesson 3: Applying Insight with Influence
Turn market insight into strategic influence by communicating with clarity, shaping high-level decisions, and leading your organization’s response to change with confidence and credibility.
Additional Information
CPD Hours: 2
Field of Study: Personal Development
No prerequisite knowledge is required to be successful in this course.
No advance preparation is required.
Program Level: Basic
Delivery Method: QAS Self Study
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